Stellantis recently gave dealers a preview of a new Chrysler concept that could be priced starting in the $20,000s. This marks a potential shift for the brand, which has not focused on affordable models in recent years.
The concept was shown to dealers last fall, suggesting that Stellantis is considering re-entering the market for budget-friendly vehicles.
This development could indicate a strategic move by Chrysler to appeal to a broader audience, as the brand has historically moved away from producing lower-priced cars.